| Integration | 🎉 Project ready | Organization Owners, Organization Admins, Project Owners | Once, as soon as a new project finishes setting up |
| 🔌 Integration live | Organization Owners, Organization Admins, Project Owners | Once per integration, shortly after it’s connected |
| 🚀 Integration works, first message | Organization Owners, Organization Admins, Project Owners | Once, on the first conversation through that integration |
| 💬 First conversation | Organization Owners, Organization Admins, Project Owners | Once, on the first conversation on a new website/domain |
| Milestone | 🥳 Message milestone | Everyone in the organization | When total messages cross 100, 1K, 10K, 100K, or 1M |
| 🎊 User milestone | Everyone in the organization | When distinct users cross 10, 100, 1K, 10K, or 100K |
| Billing | ✅ Subscription created | Organization Owners, Organization Admins | Once, when a subscription starts |
| 🔄 Subscription updated | Organization Owners, Organization Admins | When a subscription changes (at most once per day) |
| 😢 Subscription cancelled | Organization Owners, Organization Admins | When a subscription is cancelled |
| 📅 Renewal reminder | Organization Owners, Organization Admins | Once, about 30 days before renewal |
| 📈 Usage alert | Organization Owners, Organization Admins | When usage crosses 80%, 100%, 150%, 200%, 500%, or 1000% of an included volume |
| ⚠️ Hard‑cap warning | Organization Owners, Organization Admins | When usage reaches 80% of a configured hard limit (once per billing period) |
| ⏳ Trial ending | Organization Owners, Organization Admins | Once, 7 days before a trial ends |
| 🚀 Trial ended | Organization Owners, Organization Admins | Once, when a trial converts to an active plan |
| 🧾 Overage report | Organization Owners, Organization Admins | Once per billing cycle, if the previous period closed with overage |
| Team | 👋 User joined | Organization Owners, Organization Admins | When a new member joins the organization |
| Monitor Alerts | 🚩 Flagged conversations | Organization Owners, Organization Admins, and project members who can view monitors | When a continuous monitor’s flagged count reaches its alert threshold, at most once per alert window. At most one email per monitor and UTC day |
| Review | 🗓️ Months in review | Organization Owners, Organization Admins | Every 6 months |
| Product updates | 📣 Announcements | Organization Owners, Organization Admins (by default) | Occasionally, for product news and broadcasts |
| Transactional | 🔐 MFA / verification code | The person signing in | Each time a code is requested |
| 📦 Data export ready | The person who ran the export | Once per export, when the download is ready |
| 🧠 Welcome | The new member | Once, when they join |
| ✉️ Invite reminder | The invitee | A reminder while an invitation is still pending |